is a global, research-driven biopharmaceutical company committed to developing innovative advanced therapies for some of the worlds most complex and critical conditions. The companys mission is to use its expertise, dedicated people and unique approach to innovation to markedly improve treatments across four primary therapeutic areas: immunology, oncology, virology and neuroscience. In more than 75 countries, AbbVie employees are working every day to advance health solutions for people around the world. For more information about AbbVie, please visit us at
AbbVie: Determined to Make a Difference [Updated]
People. Passion. Possibilities. Those three simple words mean everything at AbbVie, where patients always come first. So do cutting-edge science and innovation, which fuel our expanding pipeline as we take on the world's toughest health challenges in oncology, immunology, liver disease, women's health and beyond. Together, we strive to make a difference for patients around the world. For more visit: www.abbvie.com.
The Associate Director Market Research will be a trusted advisor to therapeutic area leadership, leveraging superior customer and marketplace understanding to formulate and execute marketing research programs that deliver insights which highlight business opportunities and guide brand strategy.
Act as marketing research lead for designated therapeutic area. Become a trusted advisor to therapeutic area leadership, guiding commercial brand strategy and advising tactical initiatives based on superior customer insights.
Create, maintain and ensure timely execution of the marketing research plans for the designated therapeutic area, driving alignment with brand strategy and adapting to evolving business needs.
Possess an expert understanding of custom research methodologies. Is highly proficient at supplier and stakeholder management, and lead custom research programs to deliver compelling strategic and tactical insight.
Lead the Insight discovery process to uncover and define motivating insights across the customer base.
Collaborate with and influence the brand team and agency to drive greater business outcomes.
Inform the brand planning process based on a deep understanding of all stages of the patient journey, as well as stakeholder influences throughout the journey. Clarify moments of meaning and highlight opportunities to enhance the patient experience. Develop plans to prioritize and address insights gaps.
Participate actively in the creative development process, informing the creative brief and creative concept development and assessment by representing the voice of the targeted customer.
Maintain organizational knowledge on all insights and performance data generated relative to the therapeutic area supported; including market and competitive trends, health care environmental influences and investment performance against various channels.
Possess a strong understanding of industry secondary data and syndicated sources and their strengths and weaknesses. Expert at integrating data from multiple data sources to measure market and product performance.
Possess a curiosity and openness to new insight methodologies and a drive to expand the toolkit to better serve the business.
Interact with a cross functional team to develop and convey to commercial teams a holistic perspective relative to commercial influences.
Ensure all marketing research activities are conducted in accordance with financial and ethical compliance guidelines.
* The salary listed in the header is an estimate based on salary data for similar jobs in the same area. Salary or compensation data found in the job description is accurate.
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